Silver Dollar City - Brand Campaign

In 2022, VALIDATE partnered with Silver Dollar City for a two-year campaign to transform their commercial presence. We crafted an authentic brand identity combining strategic storytelling, innovative drone technology, and original music to capture the spirit of this historic Ozarks theme park.

Working alongside Silver Dollar City's team, we created a distinct visual and audio identity that honors regional heritage while showcasing modern attractions. Our careful casting process brought together real families who genuinely embody the park's character, ensuring authentic on-screen moments.

Using the latest drone technology, we captured breathtaking perspectives of iconic rides and landscapes, creating visually striking content that sets Silver Dollar City apart from the competition. Our team composed original brand music, blending traditional Ozark sounds with contemporary elements, creating a signature soundtrack that enhances audience's auditory connection to the brand.

Throughout the seasons, we produce television and digital commercials highlighting the park's evolving story - from spring festivals to Christmas celebrations. Each piece aligns with the brand strategy while inviting viewers to experience this unique destination where 1880s craftsmanship meets modern-day adventure.

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The campaign solidified Silver Dollar City’s reputation as America’s #1 theme park, showcasing its unique heritage and modern attractions.  

As the park prepares to open the first theme park resort in the Midwest, this partnership has elevated its brand identity, sharing new experiences for potential visitors.