Big Cedar Lodge - Digital Campaign

At VALIDATE, we value our long-standing partnership with Big Cedar Lodge, a world-class resort nestled in the heart of the Ozark Mountains.

Our collaboration has focused on showcasing the resort's unique heritage and dedication to excellence through carefully crafted brand stories and stunning visuals.

As Big Cedar Lodge continued to expand at a rapid pace, we embarked on a multi-year project to refresh the entire resort library, capturing all properties and amenities to ensure that the visual assets accurately reflected the resort's growth and evolution. We've had a front row seat - from the construction of Payne's Valley Golf Course, designed by Tiger Woods, to the opening of one of the world's best outdoor amphitheaters, Thunder Ridge.

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Our team worked over all four seasons to capture the beauty of Big Cedar Lodge, from its luxurious accommodations to its breathtaking natural surroundings, resulting in a comprehensive library of footage and imagery for use across multiple media platforms.

To enhance the guest experience, we also created long-form programming that tells the captivating story of Big Cedar Lodge, founder Johnny Morris, and Bass Pro Shops. These videos aimed to educate guests about the rich history and values that have shaped the resort, while also highlighting the wide array of activities and amenities available during their stay.