Pre-Production: It all begins with the discovery process, learning about your brand and your needs. During pre-production we determine what the video will be about, who will be in it, and how it will be filmed. We will also scout locations, book crew members, gather any necessary props or equipment, and create a shot list. For some clients, we also provide creative services to develop a specific campaign or message. 

Production: This is the actual filming of the video. We will set up and light the set or location, direct the talent, and capture the footage. It is our top priority to maximize our time on set through pre-production and planning. 

Post-production: This is the editing phase, where we take all of the raw footage and turn it into a finished product. This includes editing, color grading, graphics, special FX, music, voiceovers, sound design and more. 

Distribution: Once the video content is complete, we make sure it’s formatted properly for our client and their distribution channels. We work with broadcast networks, media agencies, social media teams and others to ensure the final delivery is perfect. 

When planning a production project for commercial use, there are a few variables to consider. Every project is unique, and the size and composition of our team will vary depending on the specific needs of the production. Some key factors to consider include:

The Audience: We believe that understanding the target audience for the commercial is crucial in determining the overall tone, style, and messaging of the content.

Creative campaign: If the commercial is part of a larger creative campaign, it’s important to ensure that the production aligns with the overall strategy and messaging of the campaign.

Production needs: Depending on the project, you may need a full production team to handle all aspects of the production, from scripting and storyboarding to filming, editing, and post-production. Alternatively, you may only need a team to handle the filming or editing aspect of the project. It’s also important to consider the overall budget and timeline of the project, as these factors will impact the scope and scale of the production.

We recommend scheduling a call with us to further discuss your specific video needs. During this call, we will be able to gain a better understanding of your project requirements and provide you with a customized quote.

Once we’ve determined a project is a good fit for our services, we will prepare a detailed project proposal that outlines the scope of work, timeline, and estimated budget for the project. Once the proposal is reviewed and approved by you, we will move forward with the pre-production process.